According to the latest reports, some 1.5 million people are among the affected by the worst flood in the last 80 years. The total death toll has mounted to a monstrous 1100 and a huge populace stays aloof from all aid and rescue, stuck in water-locked areas. The worst is the lack of medical facilities available to the affected. The health conditions are fast deteriorating due to the virulent outbreak of a number of diseases including cholera and gastroenteritis. Medical teams were sent by helicopter in cut-off areas and parts of Swat.

The Pakistani blogosphere is abuzz with flood-related posts. The bloggers are not only expressing their sympathy and concern towards the victims but are also asking for a more direct, effective response from the government. Nevertheless, media outlets and blogs alike have been more actively engaged in discoursing towards the recent plane crash in Islamabad than the rampaging waters, a trend m iqbal has fairly criticized at his blog: